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LC:
1. The goal of Green Home is to bring together a commitment to environmentalism with a business savvy that has not yet made any kind of an impact. The goal of the seminar (as it related to this point) is to come together around that goal.
2. To (begin) to define green. The entire point of the seminar is to figure out what is green. What we do with that information is going to determine whether or not we succeed, raise money, to know what to carry and what not to carry and to stand up to scrutiny when we begin to make these kinds of claims.
3. Form an advisory Board (in service of goals 1 and 2) to actually have a process and methodology in place where we can define green.
MM: The advisory board is critical for certification and for having a certification department - a formal process for deciding what is green and having some collective wisdom to add to that formal process when stuff falls through the cracks.
It will do several things:
a. Allow us, as a group, to feel good about what we are offering and
b. It will give us a lot of credibility
c. Provide an opportunity to create a "dream job" for the members of the committee.
LC: (Continuing goals)
4. Figure out through the seminar how we can heighten the quality of communication we are presenting to investors and the rest of the world.
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